Gents, it’s time to mention the unmentionables; time to have an open and honest talk about what’s being worn under there. It’s time to bring all men into the fold of common decency and good taste. Because there’s a crisis in men’s style. A crisis… in your pants. Here's a controversial statement: All men, regardless of age or lifestyle, deserve great underwear. That is underwear that both feels and looks better than just “OK“. This is PATER et FILIUS.